Original 1938 Leipzig Trade Fair advertising label produced for the French-speaking market, promoting the spring technical and building exhibition in Leipzig.
The French inscription reads:
“Grande Foire Technique et Foire du Bâtiment à Leipzig”
Great Technical Fair and Building Fair at Leipzig
and:
“Printemps 1938 du 6 au 14 Mars”
Spring 1938, March 6–14.
The upper portion contains a detailed illustrated fairgrounds map with numbered exhibition buildings and the famous Leipzig double-M Messe emblem along the left side.
A particularly interesting international advertising piece demonstrating the extensive overseas promotion of the Leipzig trade fairs during the 1930s.
Condition: Mint Never Hinged (MNH), mint retaining original gu. Light age characteristics are visible; please see photographs.
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